K-pop has become a fixture of pop charts not only in Korea but throughout Asia, including Japan-the world’s second-biggest music market, after the U.S.-and Taiwan, Singapore, the Philippines, Hong Kong, Thailand, Vietnam, and Malaysia. The performers are mostly Korean, and their mesmerizing synchronized dance moves, accompanied by a complex telegraphy of winks and hand gestures, have an Asian flavor, but the music sounds Western: hip-hop verses, Euro-pop choruses, rapping, and dubstep breaks. Photographs by Matthew Niederhauser / Institute Girls’ Generation-Tiffany, Yoona, Sooyoung, Taeyeon, Hyoyeon, Sunny, Seohyun, Yuri, and Jessica-the dominant girl group in Asia, is being positioned to conquer the West as well.
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